The best color background for product photography depends on several factors, including the product itself, the brand's aesthetic, and the intended use of the photo. Popular options include white, black, gray, and light pastel colors. White backgrounds are a popular choice as they provide a clean, distraction-free canvas that highlights the product and makes it easy to add text. Light grey is another popular choice as it can add a subtle sense of depth and sophistication to product images. Off-white or light shades of gray can also provide enough contrast for the product to stand out while keeping the overall look neutral and minimal, with the focus on the product.
When choosing a background color, it's important to consider the mood and tone you want to convey with the product photos. Soft muted background colors such as pale green, blue, or gray can create a calming and serene atmosphere, while bright or bold colors can create a more energetic and dynamic feel. Additionally, the color of the product itself should be taken into consideration. Using a background with a color that is dark or light in comparison to the product can create a large amount of contrast, making the product stand out even more. Ultimately, the choice of background color should be based on what best highlights the product and resonates with the target audience.