Yes, color photography existed before the 1960s. The history of color photography dates back to the mid-19th century when photographers first experimented with ways to capture the full spectrum of colors in a single image. While the early methods were scientifically important, they were of limited practical value at first. It wasn't until the early 20th century that the first color images became more widely available, and they were met with awe and amazement. The three-color process, where three monochromatic images were taken using colored light filters in red, green, and blue, formed the basis of today's color processes. By the 1960s, Kodak's Kodachrome color film had become more widely used, though it was still more expensive than standard black-and-white film. It took a few more decades for color photography to truly catch on and become the dominant form of photography.